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  • Title: Successful behavioral health business development for the millennium.
    Author: Pyrce JM.
    Journal: Behav Healthc Tomorrow; 1998 Aug; 7(4):25-7. PubMed ID: 10182149.
    Abstract:
    The business development framework for provider positioning, market share, and competition has significantly shifted in the late 1990s as providers prepare for the millennium. The use of the Marketing Four Ps is a helpful tool for providers to thoroughly evaluate their product/service viability, pricing objectives, promotional mix, and place accessibility, and will allow organizations to reposition in their marketplace, maximize market share, and develop new partnerships with previous competitors.
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