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Title: What does a bar of soap have to do with health care marketing? Author: Lee JM. Journal: Health Care Strateg Manage; 1984 Feb; 2(2):4-7. PubMed ID: 10265125. Abstract: In today's competitive health care market, product/service marketing will become the key to survival. This article introduces a new way of using an established marketing concept. Product/service marketing is based on promoting services that fulfill a number of requirements, including being highly visible and a foundation for the later development of an overall marketing plan. Choosing the products/services to be marketed and developing the marketing program are discussed.[Abstract] [Full Text] [Related] [New Search]