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  • Title: The new health care: the Blue Cross and Blue Shield organization's response to change.
    Author: Kaplan SM.
    Journal: J Med Pract Manage; 1985 Oct; 1(2):110-3. PubMed ID: 10281822.
    Abstract:
    The swift changes in the delivery and financing of health care have created something which the Blue Cross and Blue Shield organization has called "The New Health Care". Encompassing health maintenance organizations, preferred provider organizations, and managed care options, it is designed to help control health care costs by providing choice and flexibility for consumers and providers of care.
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