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  • Title: A marketing orientation to modeling the hospital-supplier interface: a probabilistic approach.
    Author: Malhotra NK.
    Journal: J Health Care Mark; 1987 Jun; 7(2):6-14. PubMed ID: 10282713.
    Abstract:
    The author adopts a marketing orientation to model the hospital-supplier interface. A probabilistic approach using logit models is employed. Internal validity of the models estimated is examined and found to be satisfactory. The implications of the modeling process and findings for both hospitals and linen service contractors are discussed. The study reported is the second in a programmatic inquiry. The results of the first study were reported in the March 1986 issue of this journal.
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