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  • Title: Developing a successful alternative maternity unit.
    Author: Jones C.
    Journal: Health Care Strateg Manage; 1987 Jul; 5(7):19-21. PubMed ID: 10283365.
    Abstract:
    The users of maternity services are becoming increasingly interested in alternative delivery options, as a result hospitals are developing customer oriented, competitive maternity services. In this article, the author describes one hospital's efforts at developing a customer oriented family birthing center: the rationale, the benefits, the marketing and the satisfying results.
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