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  • Title: Estimating market boundaries for health care facilities and services.
    Author: Massey TK, Blake FW.
    Journal: J Health Care Mark; 1987 Sep; 7(3):15-24. PubMed ID: 10284236.
    Abstract:
    Competition in the health care industry is intensifying. The changing environment is making it necessary for executives to integrate quantitative market identification methods into their strategic planning systems. The authors propose one such method that explicitly recognizes the relative strength of competition in the marketplace and offer two examples of its implementation.
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