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  • Title: Marketing considerations for diagnostic imaging centers.
    Author: McCue P.
    Journal: Appl Radiol; 1987 Oct; 16(10):21-4. PubMed ID: 10284408.
    Abstract:
    Diagnostic imaging centers seek every possible advantage to maintain a successful practice in the face of competition from hospitals and other freestanding operators. Several radiologists and business managers involved in existing or planned centers discuss their marketing strategies, modality choices, organizational structure, and other issues pertinent to the start-up and operation of a viable free-standing operation.
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