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  • Title: Medical care in the discount aisle.
    Author: Contreras R, Greenspan B, Leventhal RC.
    Journal: J Health Care Mark; 1989 Sep; 9(3):53-7. PubMed ID: 10295607.
    Abstract:
    The hospital industry nationwide has undergone tremendous changes over the past several years. As a result, hospitals have had to develop new marketing strategies for survival, diversifying their services and seeking new nonhospital sources of revenue. The authors describe the successful development of the Family Health Comers, a pair of primary care medical practices sponsored by Mount Sinai Hospital Medical Center of Chicago and located inside Zayre Department Stores.
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