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  • Title: Advertising's impact on calls to a women's healthline.
    Author: Jasper LG, Terwilliger EL.
    Journal: J Health Care Mark; 1989 Sep; 9(3):62-6. PubMed ID: 10295609.
    Abstract:
    The impact of advertising on calls to a women's healthline during its first year is assessed. Results indicate that callers cited all but one medium used as their source(s) of information about the healthline. Television and billboards drew the most callers, whereas other paid media attracted fewer callers than did free communication channels such as word of mouth.
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