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  • Title: Energizing corporate culture and creating competitive advantage: a new look at workforce programs.
    Author: O'Daniell EE.
    Journal: Benefits Q; 1999; 15(2):18-25. PubMed ID: 10557894.
    Abstract:
    Beliefs about the best ways to attract and retain employees--and keep them continuously motivated and productive--have shifted considerably in recent years. Structural changes wrought by the "3 Rs"--restructuring, rightsizing and reengineering--have given way to organizational changes caused by the "3 Cs"--culture, communication and competencies.
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