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  • Title: We're not in Kansas anymore: a portrait of the new health care consumer. Interview by Shari Mycek.
    Author: Taylor J.
    Journal: Trustee; 1999 Sep; 52(8):20-4. PubMed ID: 10623284.
    Abstract:
    The Baby Boomer generation is a new breed of health care consumer--more educated, more demanding, and more willing to step outside of the traditional medical model. Trustees need to understand the expectations of these consumers so they can make the right decisions about services.
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