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  • Title: Diffusion of innovations theory and work-site AIDS programs.
    Author: Backer TE, Rogers EM.
    Journal: J Health Commun; 1998; 3(1):17-28. PubMed ID: 10947372.
    Abstract:
    Four case studies of the adoption of work-site AIDS programs are investigated, two of which were modifications of the Centers for Disease Control and Prevention's Business Responds to AIDS (BRTA) program. AIDS work-site programs were mainly initiated by the four study companies as a result of the efforts of a champion (defined as an individual who gains attention and resources for an issue in a system) or the occurrence of a tragic event, such as a company employee contracting AIDS. The BRTA program is an innovation that has not yet reached critical mass, which is the point after which further rates of adoption occur rapidly in a self-sustaining process.
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