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  • Title: Food choices of women. Personal, attitudinal, and motivational factors.
    Author: Cosper BA, Wakefield LM.
    Journal: J Am Diet Assoc; 1975 Feb; 66(2):152-5. PubMed ID: 1112955.
    Abstract:
    Responses of 591 women showed that they purchased and prepared the meals in nine of ten households. Although half preserved a limited amount of food, few had gardens or raised or received livestock for their families' use. Most women ate three meals plus one or two snacks a day. The dominant occupation of the women was homemaker; more men had professional or managerial occupations than other work. More than half the adults had completed more than twelve grades in school. Average gross income per household exceeded $11,000 yearly. The husband would exert the strongest influence on most of the women to try a new food, although most would try a new food if urged to by a doctor, nurse, or nutritionist. The majority were motivated to eat a particular food because of personal or family preferences, which were the dominant motivational factors in eating each food category. Advertising was the least influential.
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