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  • Title: Putting a new face on managed care. Consumers need convincing about quality issues.
    Author: Greenwald HP, Chen RJ, Johnston-Zamora M.
    Journal: Mark Health Serv; 2002; 22(1):14-9. PubMed ID: 11881539.
    Abstract:
    Widespread consumer suspicion about the quality of managed care indicates that marketers still have work to do Research shows that women identify personal relationships with physicians, medical expertise, speed of access, and comprehensiveness of service as important signs of quality when selecting a managed care plan for their families. Based on existing research findings and new focus group data, this article provides guidelines for promoting an association of quality with managed care, particularly among women.
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