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  • Title: Pharmaceutical marketing in a new age. Effective campaigns still need to focus on what customers want.
    Author: Rao SK.
    Journal: Mark Health Serv; 2002; 22(1):6-12. PubMed ID: 11881547.
    Abstract:
    The pharmaceutical industry has focused heavily on marketers' ability to market new products more efficiently. However, a more streamlined marketing approach can help address customers' needs and ease the pressure on drug companies to discover new drugs with blockbuster appeal. Through discussion and a detailed example, this article describes a stream-lined approach to creating more effective marketing and sales force strategies.
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