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  • Title: Direct-to-consumer advertising of prescription medications: implications for patients with cancer.
    Author: Viale PH.
    Journal: Oncol Nurs Forum; 2002 Apr; 29(3):505-13. PubMed ID: 11979283.
    Abstract:
    PURPOSE/OBJECTIVES: To review the phenomenon of direct-to-consumer (DTC) advertising of prescription medications in the media, with an overview of pertinent studies in the literature regarding patients' and healthcare professionals' perspectives on DTC advertising. DATA SOURCES: Journal articles, media, and clinical experience. DATA SYNTHESIS: DTC advertising of prescription medications is extremely prevalent in U.S. society. Advertising of medications is an expensive business; yearly spending is expected to reach $7.5 billion by 2005. Although opinions vary regarding DTC advertising, healthcare professionals, including oncology nurses, must be prepared to discuss DTC-advertised medications and treatments with their patients. CONCLUSIONS: Communication is the key to helping patients decipher the deluge of DTC advertisements in the media and determine the accuracy of this ever-increasing source of medical information. IMPLICATIONS FOR NURSING: Oncology nurses need to be aware of the increases in DTC advertising of prescription medications and the importance of guiding patients through appropriate medication choices by education.
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