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Pubmed for Handhelds

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  • Title: Guatemala social marketing program.
    Journal: Soc Mark Update; 1987; 7(3):6-7. PubMed ID: 12281426.
    Abstract:
    The Guatemala Social Marketing Program reported 1986 increases after social marketing promotion in the sales of Panther and Scudo condoms, Perla oral contraceptives, and Lirio vaginal foaming tablets. Sale of Panther condoms was highest in February; all the other products peaked in June and July. Sales fell in December due to Christmas holidays. Sale patterns are illustrated graphically for all 4 products.
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