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  • Title: World Breastfeeding Week 1994: making the Code work.
    Journal: Mothers Child; 1994; 13(2):4. PubMed ID: 12288380.
    Abstract:
    WHO adopted the International Code of Marketing of Breastmilk Substitutes in 1981, with the US being the only member voting against it. US abandoned its opposition and voted for the International Code at the World Health Assembly in May 1994. The US was also part of a unanimous vote to promote a resolution that clearly proclaims breast milk to be better than breast milk substitutes and the best food for infants. World Breastfeeding Week 1994 began more efforts to promote the International Code. In 1994, through its Making the Code Work campaign, the World Alliance for Breastfeeding Action (WABA) will work on increasing awareness about the mission and promise of the International Code, notify governments of the Innocenti target date, call for governments to introduce rules and regulations based on the International Code, and encourage public interest groups, professional organizations, and the general public to monitor enforcement of the Code. So far, 11 countries have passed legislation including all or almost all provisions of the International Code. Governments of 36 countries have passed legislation including only some provisions of the International Code. The International Baby Food Action Network (IBFAN), a coalition of more than 140 breastfeeding promotion groups, monitors implementation of the Code worldwide. IBFAN substantiates 1000s of violations of the Code in its report, Breaking the Rules 1994. The violations consist of promoting breast milk substitutes to health workers, using labels describing a brand of formula in idealizing terms, or using labels that do not have warnings in the local language. We should familiarize ourselves with the provisions of the International Code and the status of the Code in our country. WABA provides an action folder which contains basic background information on the code and action ideas.
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