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Pubmed for Handhelds

PUBMED FOR HANDHELDS

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  • Title: Honduras CSM regroups after delays.
    Journal: Soc Mark Forum; 1984; 1(3):8. PubMed ID: 12313294.
    Abstract:
    The Honduras Contraceptive Social Marketing Program (HCSMP) plans to launch its 1st product, Perla, -- a regular dose oral contraceptive (OC) is Spring 1984. Since its creation in 1981, HCSMP has been beset by obstacles common to many new CSM projects, including interorganizational, bureaucratic, and legal difficulties. Progress began last autumn when a new management team was hired. The HCSMP decided to begin sales with Perla because market research revealed that Hondurans are more familiar with the regular dose OC and prefer it to other contraceptives. Perla is sold without prescription through pharmacies and small stores. Much of the product distribution and selling is done by Sandoval, a Honduran company. The HCSMP's sales force is more involved with educational efforts but will do direct sales. During the initial sales period, radio and newspaper advertisements are being used to promote Perla. To maintain momentum, the HCSMP plans to introduce 2 more products by the end of the year -- a low-dose OC and a condom. Also in the offing are a vaginal foaming spermicidal tablet and a study of the sales impact of the use of such non-traditional outlets as factories, cooperatives, and unions.
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