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  • Title: Musical and clothing invitations to protection.
    Author: Deniaud F.
    Journal: AIDS Health Promot Exch; 1993; (3):12-4. PubMed ID: 12345380.
    Abstract:
    The Chaussez Capote Project interviewed 48 youths in Abidjan and Dabou aged 14-25 years on how to best get individuals in their age group to use condoms. 251 individuals aged 15-25 were also surveyed in Abidjan on the same subject. While more than 80% of this latter group had already discussed AIDS, sexually transmitted disease (STD), and prevention with others, 90% still wanted advice on these themes from medical staff and the media. 40% who had already used condoms did so incorrectly, while approximately 33% had experienced condom breakage during use. Respondents felt that condom promotion should be associated with information on AIDS, STDs, and contraception or information on general health. In response to this feedback, the project commissioned the creation of a promotional music cassette with French and African songs of different musical styles. Lyrics imparted technical information and correct misconceptions related to condom use. Free distribution of the cassette commenced August 1992, and approximately 800 were given to organizations and businesses. The cassette also aired on radio and Ivorian television, but met with only limited success. It is thought that its impact was limited due to the small number of copies duplicated and inefficient distribution. A new version was therefore created with different songs and short messages by popular African singers for local duplication and sale at a subsidized price starting December 1993. As a 2nd intervention, clothing metaphors applied to condoms and condom use were applied to the development of a clothing promotion loincloth designed Spring 1993. The cloth was pretested and revised to ultimately consist of panels depicting 2 young couples, a condom, a panther, and the words Entre nous. The cloth has been ordered for use by the National AIDS Committee, a condom social marketing project, and the French agency for development cooperation.
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