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  • Title: Pfizer and its competitive marketing challenges.
    Author: Carter T.
    Journal: J Hosp Mark Public Relations; 2003; 14(2):85-97. PubMed ID: 14753324.
    Abstract:
    Pfizer has been the preeminent global pharmaceutical company in recent years and much of their success can be attributed to their marketing responsiveness and innovation. Pfizer is committed to patients, the community and quality product development. As a model in marketing effectiveness they also show how to lead internal resources efficiently to maximize market place opportunities.
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