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  • Title: An investigation of factors that influence the consumption of dietary supplements.
    Author: Peters CL, Shelton J, Sharma P.
    Journal: Health Mark Q; 2003; 21(1-2):113-35. PubMed ID: 15271634.
    Abstract:
    This study finds that consumers take dietary supplements to improve their physical health and gain peace of mind. Several factors influence the consumption of dietary supplements, but the advice of a physician underlies most consumer behavior. Few dietary supplement users over-consume these types of products, but those who do could be partaking in potentially dangerous consumption practices. More importantly, those who consume multivitamins, concentrates, and herbs/flowers/ roots express different consumer behaviors from those who only take multivitamins and concentrates. Conclusions are drawn in light of the media's impact on the behaviors of dietary supplement consumers.
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