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  • Title: Finnish physicians show little support for consumer advertising of prescription drugs.
    Author: Toivianen H, Vuorenkoski L, Hemminki E.
    Journal: N Z Med J; 2004 Jun 04; 117(1195):U907. PubMed ID: 15282621.
    Abstract:
    AIM: To study Finnish physicians' opinions of direct-to-consumer advertising of prescription drugs (DTCA) and other drug information sources for patients. METHOD: A survey was sent to all working-aged physicians (n=16,698; response rate 85%). RESULTS: Almost all physicians were against full DTCA, but half would allow advertising indirectly via patients organisations or healthcare units; 18% were against all types of DTCA. Thirty-six percent generally considered drug advertisements to patients and consumers to be harmful or useless. CONCLUSION: Further discussion of DTCA and other means of disseminating drug information are needed.
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