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  • Title: Gender-specific misperceptions of college student drinking norms.
    Author: Lewis MA, Neighbors C.
    Journal: Psychol Addict Behav; 2004 Dec; 18(4):334-9. PubMed ID: 15631605.
    Abstract:
    This study evaluated perceptions of same-sex and opposite-sex gender-specific versus gender-nonspecific drinking norms among college students (115 men, 111 women). This research is consistent with previous findings that college students overestimate the quantity and frequency of drinking among their gender-nonspecific peers and demonstrates that both men and women overestimate the quantity and frequency of the drinking of their same-sex peers. The findings suggest that perceived same-sex norms are more strongly associated with problematic drinking than are gender-nonspecific norms and that perceived same-sex drinking norms are stronger predictors of alcohol consumption for women than for men. Results suggest that interventions incorporating normative feedback should be framed differently for women than for men.
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