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  • Title: Heuristics or general learning processes?
    Author: Williams BA.
    Journal: Behav Processes; 2005 May 31; 69(2):155-7; author reply 159-63. PubMed ID: 15845303.
    Abstract:
    The concept of heuristics implies that the rules governing choice behavior may vary with ecological constraints. Behavior analysis, in contrast, seeks general principles that transcend specific situations. To the extent that search is successful, the concept of heuristics is unlikely to play a significant role in the analysis of animal behavior.
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