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  • Title: Quit and Win smoking cessation contest for Wisconsin college students.
    Author: Rooney BL, Silha P, Gloyd J, Kreutz R.
    Journal: WMJ; 2005 May; 104(4):45-9. PubMed ID: 16117234.
    Abstract:
    OBJECTIVE: To determine effectiveness of smoking cessation contests at 3 Wisconsin colleges. DESIGN: Pre-post program evaluation, with 6-month follow-up. SETTING: Two-year technical college, private 4-year college, and state university in spring and fall of 2000. SUBJECTS: One hundred fifty-two college smokers. INTERVENTIONS: Students participated in 7-week stop-smoking contests. Successful quitters were eligible for prizes. Smoking status was assessed at 6-month follow-up by telephone survey. RESULTS: The cessation rate for 18- to 24-year-olds was 30% at the end of the contests. At the 6-month followup, 12% of participants were not smoking. Participants who smoked fewer cigarettes per month were more likely to quit smoking at the end of the contests. Although no difference was found between 2- and 4-year college participants, heavier smokers from 4-year colleges were more likely to quit. CONCLUSIONS: Because of their similarity to effective smoking promotions, contests should be considered a cost-effective strategy for this age group.
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