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  • Title: Public Relations: Ketchum brands new product with innovative PR strategy.
    Journal: Profiles Healthc Commun; 2006; 22(5):11-4, 2. PubMed ID: 17048759.
    Abstract:
    Novartis Pharmaceuticals tapped publis relations (PR) giant Ketchum earlier this year to spearhead a marketing campaign that would make its new U.S. Food and Drug Administration-approved prescription-based medication, Enablex, stand out among the crowd in over active bladder (OAB) treatment. OAB is a disorder that affects an estimated 33 million Americans making this treatment highly in demand with consumers and highly competitive with other pharmaceutical companies.
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