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  • Title: Enhancing marketing recruitment strategies: administrator tenure and nursing expenditures.
    Author: Gunby NW.
    Journal: Health Mark Q; 2005; 23(2):31-43. PubMed ID: 17182460.
    Abstract:
    When recruiting nurses, long-term care facilities require an ability to identify salient organizational characteristics that are attractive to potential nursing services candidates vis-à-vis their competitors. The findings of this study suggest that information on administrative tenure can be utilized to attract applicants by appealing to criteria within their high-involvement job search activities. High-involvement applicants proactively seek recruitment content that provides essential job attributes that match their needs and skills and are more apt to be a higher quality candidate. Based upon the study's findings, managers are offered marketing strategy recommendations for tailoring recruiting messages that appeal to high-involvement job seekers.
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