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  • Title: Healthy Penis: San Francisco's social marketing campaign to increase syphilis testing among gay and bisexual men.
    Author: Ahrens K, Kent CK, Montoya JA, Rotblatt H, McCright J, Kerndt P, Klausner JD.
    Journal: PLoS Med; 2006 Dec; 3(12):e474. PubMed ID: 17194182.
    Abstract:
    The authors describe the development, implementation, and evaluation of their innovative social marketing campaign.
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