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  • Title: [Beldowski's "the love of fatherland"--patriotism and sale of paper for cigarette wraps].
    Author: Hozyasz KK.
    Journal: Przegl Lek; 2006; 63(10):1151-2. PubMed ID: 17288243.
    Abstract:
    The tobacco industry has exploited many sophisticated marketing practices. In 1914 in Krakow producer of filters and paper for cigarette wraps published a book devoted to Polish nation history, which was dispensed free among peasants and workers. Advertisements created an association between choosing products from NORIS company and patriotism.
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