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  • Title: Can branding curb burnout? One of the best ways to improve nursing's image as a whole is to combine current recruitment and retention strategies that "market" nursing.
    Author: Greenawalt BJ.
    Journal: Nurs Manage; 2001 Sep; 32(9):26-31. PubMed ID: 17929725.
    Abstract:
    The marketing technique of branding may be a valuable tool to help managers and administrators recruit and retain nurses amidst the shortage.
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