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  • Title: Marketing the oral and maxillofacial surgery practice through positive employee relations.
    Author: Niamtu J.
    Journal: Oral Maxillofac Surg Clin North Am; 2008 Feb; 20(1):65-77. PubMed ID: 18194739.
    Abstract:
    This article is about marketing. Having superlative acumen on employee relations is much more important to all oral and maxillofacial surgeons than "how to take a referring doc to lunch." Keep a copy of this article handy and distribute it to all new employees. Review the hiring and firing tenets and "Rules of the Game" each time you hire a new employee, fire an established one, or face trying times with staff or partners.
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