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  • Title: Is it better to be moral than smart? The effects of morality and competence norms on the decision to work at group status improvement.
    Author: Ellemers N, Pagliaro S, Barreto M, Leach CW.
    Journal: J Pers Soc Psychol; 2008 Dec; 95(6):1397-410. PubMed ID: 19025291.
    Abstract:
    Three studies examined strategies of status improvement in experimentally created (Study 1 and 2) and preexisting (Study 3) low-status groups. Theory and prior research suggested that an in-group norm that established a particular strategy of status improvement as moral (rather than competent) would have a greater effect on individuals' decision to work at this strategy. Both Study 1 and Study 2 found that morality norms had a greater impact than competence norms on individuals' decision to work at group (rather than individual) status improvement. In both studies participants also needed less time to decide on a strategy of status improvement when it is was encouraged by a morality norm rather than a competence norm. Study 3 used a preexisting low-status group (i.e., Southern Italians) to further confirm that morality norms have a greater effect on the decision to work at group status improvement than do competence norms. Results are discussed in terms of social influence and identity management strategies.
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