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  • Title: Unveiled: pre-wedding weight concerns and health and beauty plans of Australian brides.
    Author: Prichard I, Tiggemann M.
    Journal: J Health Psychol; 2009 Oct; 14(7):1027-35. PubMed ID: 19786529.
    Abstract:
    This study investigated the prevalence of appearance and weight-related concerns in 879 Australian brides-to-be recruited from five bridal websites. Close to 75 per cent of the sample intended to exercise more and follow a 'healthy eating plan', while over 35 per cent planned to cut fat or carbohydrates out of their diets. On average, participants wished to lose over 8 kg (18 lbs) by their wedding day, and one-third had been told to lose weight by someone else for the wedding. These findings demonstrate the salience of appearance concerns among brides-to-be and highlight the need to promote a healthier bridal body ideal.
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