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  • Title: Marketing your equine practice.
    Author: Magnus RP.
    Journal: Vet Clin North Am Equine Pract; 2009 Dec; 25(3):463-73. PubMed ID: 19945641.
    Abstract:
    The take-home message in marketing your equine practice is simple: understand your position in the target market and the buying behavior of your current and prospective customers. Time well spent on analysis and evaluation of options can maximize customer value in the services and products you offer. This allows you to capture profit and to attain your personal and professional goals as an equine practitioner.
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