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  • Title: General practitioners in preventive health screenings.
    Author: Penna J, Rosenthal DR.
    Journal: Aust Fam Physician; 1991 Jan; 20(1):37-9. PubMed ID: 2003811.
    Abstract:
    The conclusions from this campaign are that the mix of media (television-radio) publicity reached all age groups attracting a good response to the specific smear test clinics and to general practitioners during normal consulting. The campaign demonstrated that if co-ordination is good, general practitioners can provide an effective health screening service. The favourable public relations aspect can only be beneficial to the profession's standing in the community.
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