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  • Title: Organizational control and the status of marketing in multihospital systems.
    Author: Tucker LR, Zaremba RA.
    Journal: Health Care Manage Rev; 1991; 16(1):41-56. PubMed ID: 2004910.
    Abstract:
    Research on organizational control and multihospital systems has focused on operational and performance characteristics. Little attention has been directed to the role of marketing as an operational strategy. This article examines the practice of marketing across interorganizational types and develops comparative profiles.
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