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  • Title: [Medical journals supported by pharmaceutical industry: a more than one century history].
    Author: Bonnemain B.
    Journal: Rev Hist Pharm (Paris); 2010 Jan; 57(364):399-416. PubMed ID: 20481381.
    Abstract:
    As soon as the end of the XIXth century, the still young pharmaceutical industry wanted to promote their specialties, using various supports. Among them, one can find the so-called "house-organs" or company's journal which were characterized by a unique founding of one given company. The present article objective is to show the position of those journals within the advertising tools of the drug industry and to look at their contents, often more cultural than scientific ones. Some were published for several decades such as "Chanteclair" or "Visages du Monde", or for a short period of time. Those "house-organs" were considered as one of the best advertising tools for drugs, but only companies with large financial capabilities were able to sustain the publications for a while. Those journals disappeared almost totally after a century of presence on the pharmaceutical market.
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