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Title: Appearance investment in Australian brides-to-be. Author: Prichard I, Tiggemann M. Journal: Body Image; 2011 Jun; 8(3):282-6. PubMed ID: 21570369. Abstract: The present study examined the appearance concerns of 440 engaged women recruited from bridal websites across Australia. Participants completed a short online questionnaire incorporating measures of appearance investment, dietary restraint, and their pre-wedding beauty preparation plans. Overall, brides-to-be reported similar levels of both facets of appearance investment (self-evaluative salience and motivational salience) to normative samples. High appearance investment and dietary restraint were significantly related to a greater number of pre-wedding beauty, diet, and exercise regimes. Furthermore, pre-wedding plans were predicted differently by the two facets of appearance investment. Specifically, self-evaluative salience predicted wedding weight discrepancy, while motivational salience was a significant predictor of both appearance-related and exercise/eating behaviors. Results indicate that reducing the focus on appearance surrounding weddings and promoting a healthier bridal weight ideal may be useful in discouraging harmful appearance altering behaviors and attitudes (e.g., tanning, surgery, desire to lose weight) among women with high appearance investment.[Abstract] [Full Text] [Related] [New Search]