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  • Title: The Determinants of Medical Tourism Intentions: Applying the Theory of Planned Behavior.
    Author: Ramamonjiarivelo Z, Martin DS, Martin WS.
    Journal: Health Mark Q; 2015; 32(2):165-79. PubMed ID: 26075544.
    Abstract:
    This study introduces the theory of planned behavior to health care marketers by extending and replicating a prior study that predicted student's intention to engage in medical tourism. Based on a sample of 164 usable survey responses, our findings suggested that the MEDTOUR scale (developed and introduced a prior study) is robust and works reasonably well with a national sample. Based on these findings, MEDTOUR appears to be worthy of further consideration by health marketing scholars.
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