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  • Title: Care plans for marketing and sales opportunities.
    Author: Moore CH.
    Journal: J Am Diet Assoc; 1989 Oct; 89(10):1478-80, 1483. PubMed ID: 2794307.
    Abstract:
    Similarities exist between marketing/sales behaviors and the skills dietitians practice in the development and implementation of nutrition care plans. A parallel process can be followed throughout the nutrition care plan and the sales call. Market research is completed prior to the sales call with the client. The product or service and the desired outcome are identified. Sales strategies make up the interactive skills used to accomplish the marketing plan.
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