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  • Title: Soda or VitaSoda: How Product Name Influences Perceptions of Snack Food Healthfulness and the Moderating Role of Nutrition Facts Labels.
    Author: Verrill L, Iles IA, Nan X.
    Journal: Health Commun; 2020 Jul; 35(8):966-973. PubMed ID: 30961399.
    Abstract:
    Many parts of a food package label can influence consumers' product judgments. In this study we investigate how strategic product naming influences consumers' perceptions of snack food products' healthfulness and nutritional content by focusing on snack food names that include (versus do not include) the noun "vita." We also analyze how the effects of product naming are moderated by viewing the Nutrition Facts labels (NFLs). In an online experiment, participants (N = 3,049) were presented with mock packages of snack foods and given the opportunity to view the NFL. Results showed that products including "vita" in their name were perceived as more healthful than those that did not include "vita" in their name, even though their nutritional content was the same. Additionally, vita snack foods (compared to regular snack foods) were rated as significantly higher in nutrients to promote, such as fiber, vitamin D, calcium, vitamin C, and potassium and lower in nutrients to limit, such as calories, sugar, and saturated fat. Viewing the NFL appeared to mitigate the effects of product naming.
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