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  • Title: Marketing consultation-liaison psychiatry.
    Author: Pincus HA.
    Journal: Gen Hosp Psychiatry; 1987 Sep; 9(5):347-9. PubMed ID: 3678805.
    Abstract:
    Consultation-liaison (C-L) psychiatry has demonstrated its potential to serve as a significant interface between psychiatry and the rest of medicine in health care service delivery, academic teaching, and collaborative research. The extent to which that potential is not broadly acknowledged reflects the specialty's failure to communicate effectively the contributions C-L psychiatry has to offer to the general medical community. Marketing principles, which emphasize the importance of defining a product in terms attractive to carefully targeted consumers, evaluating and refining the product to ensure its continued acceptance and use by the market, and communicating the availability of the product, offer a means of fostering the visibility and utilization of C-L psychiatry toward the end of improved quality of care.
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