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Title: The physician as a nursing service customer. Author: Luciano K, Darling LA. Journal: J Nurs Adm; 1985 Jun; 15(6):17-20. PubMed ID: 3846616. Abstract: One measure of a hospital's market success is bed occupancy. Since physicians admit patients to the hospital, they can rightfully be viewed as hospital customers. As customers, they respond to excellence in customer service. This article describes strategies for dealing with the physician as customer while still preserving the nurse-physician collegial relationship.[Abstract] [Full Text] [Related] [New Search]