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  • Title: Product-market differentiation: a strategic planning model for community hospitals.
    Author: Milch RA.
    Journal: Health Care Manage Rev; 1980; 5(2):7-16. PubMed ID: 6998925.
    Abstract:
    Community hospitals would seem to have every reason to identify and capitalize on their product-market strengths. The strategic marketing/planning model provides a framework for rational analysis of the community hospital dilemma and for developing sensible solutions to the complex problems of accelerating hospital price-inflation.
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