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Pubmed for Handhelds

PUBMED FOR HANDHELDS

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  • Title: Health maintenance organizations: product life cycle approach.
    Author: Venkatesan M, Moriarty MM, Sicher CM.
    Journal: Health Care Manage Rev; 1980; 5(2):59-69. PubMed ID: 7419388.
    Abstract:
    The Product Life Cycle concept can be applied to HMOs as they accelerate their rate of growth and develop their marketing strategies. Application of the concept proved successful in one case study.
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