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  • Title: Marketing ensures success of maternity care program.
    Author: Lee JM.
    Journal: Hospitals; 1980 Dec 16; 54(24):91-2, 94. PubMed ID: 7429474.
    Abstract:
    The development and effective functioning of a marketing department was a key to the success of a one-day maternity care program. The program reversed a downward trend in obstetrical deliveries.
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