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  • Title: An associative interpretation of the indirect McCollough effect.
    Author: Eissenberg T, Allan LG, Siegel S, Petrov N.
    Journal: Q J Exp Psychol B; 1995 Aug; 48(3):262-86. PubMed ID: 7568999.
    Abstract:
    Following an induction procedure in which a coloured grid is alternated with a square of a complementary colour, subjects report colour after-effects on both the grid orientation present during induction and the orthogonal non-induced grid orientation. The after-effect reported on the induced grid orientation is called the McCollough effect (ME). The after-effect reported on the non-induced grid orientation is called the indirect ME. There is evidence that the ME represents an instance of Pavlovian conditioning. The present results support a conditioning interpretation of the indirect ME and are inconsistent with interpretations of the indirect ME that attribute the phenomenon to special orthogonal coding mechanisms within the visual system.
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