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  • Title: Optimizing the delivery of patient and physician satisfaction: a conjoint analysis approach.
    Author: Graf MA, Tanner DD, Swinyard WR.
    Journal: Health Care Manage Rev; 1993; 18(4):34-43. PubMed ID: 8282545.
    Abstract:
    This article suggests that, in evaluating and designing health care unit programs, conjoint analysis is superior to the conventional survey-research approach. Conjoint analysis can suggest unit designs that will optimize patient (or physician) satisfaction, while still controlling for unit profitability and other constraints. This article discusses the conjoint approach and illustrates its use in the design of an obstetrical unit.
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