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  • Title: Companies still breaking milk marketing code.
    Author: Wise J.
    Journal: BMJ; 1998 Apr 11; 316(7138):1115. PubMed ID: 9569413.
    Abstract:
    The International Baby Food Action Network recently released a report entitled "Breaking the Rules, Stretching the Rules 1998." This report indicates that producers of infant formula and other breast milk substitutes are failing to comply with the World Health Assembly's international code of marketing of breast milk substitutes. The Network cited violations in nearly all of 31 countries surveyed, with many occurring in health facilities. Most companies have ceased direct media advertising of infant formula in developing countries and have switched their emphasis to "follow on" formula for older babies and formula milk for mothers. Companies now send the message that breast milk is best for newborns but that the infant will soon need a "follow on" formula. The laws in 21 countries are actually tougher than the code requirements and incorporate recent World Health Assembly resolutions. Such laws are pending in an additional 22 countries.
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